Reel Comment Automations

The Reel Comment category runs when someone comments on your reels. Open All Automations → New Automation, choose Reel Comment, then pick a response template.

To open this page, navigate to:

Navigation: Dashboard → All Automations → New Automation → Reel Comment

What You Can Do

Watch any reel or a specific reel, match keywords, optionally reply publicly, and send a DM with links, FAQs, quick replies, products, or media.

Same payload docs as other categories: Send Link, Send FAQs, Quick Reply Buttons
Feed posts use Post Comment.

Ready-to-Go templates modal with Reel Comments category selected — New Automation — Reel Comments templates

How Reel Comment Works

After you open a Reel Comment template, the builder is split into the trigger (when someone comments on a reel) and what they receive next — a public auto-reply on the comment and/or a DM payload from the template you chose.

Trigger: When someone comments on a reel

Enable Comments on a reel, then choose:

Any reels — runs on comments across your reels (subject to keyword rules you set later).
A specific reel — pick one reel from Select a reel. The picker shows recent reels from the connected account; use Browse all if you need an older one. Use the refresh control to reload the list.

Automations for a specific reel take priority over Any reels when both are active for the same comment.

Auto-reply to their comment

Turn on Auto-reply to their comment to post a public reply under the comment. Add one or more Reply message lines (use + Add another reply for more). Each time, a random reply is picked so responses feel natural. The commenter’s @username is added automatically.

After the public reply (optional), the template’s DM step still runs — for example Send Link, FAQs, or media. Configure that in the same builder under They Will Get / final DM sections (see the payload guides linked above).

Reel Comment trigger with specific reel picker and auto-reply messages — Trigger: specific reel + Auto-reply to their comment

Loading reels and plan-locked accounts

The specific-reel picker loads reels from the selected account. If the Instagram account (or Facebook page) is plan-locked, AutoPubliX shows a plain error such as: failed to fetch Instagram reels because the account is locked on your current plan — choose your primary account or upgrade to sync posts.

Switch to an unlocked account in the builder, manage slots in Settings, or see Troubleshooting.

Plan notes

Quick Reply Buttons requires Creator or Growth. Ask for Emails / Phone collection requires Creator or Growth. Locked media or generic templates are skipped when sending.