Analytics Dashboard

The Analytics Dashboard provides a centralized view of your social media performance across connected platforms. It allows you to monitor engagement, track reach, analyze top-performing posts, and compare performance across different social networks.

This dashboard helps you understand how your content is performing and enables you to make data-driven decisions to improve your social media strategy.

What You Can Do on This Page

On this page, you can monitor performance insights for your connected social media platforms. The dashboard provides key metrics such as total reach, engagement rate, likes, comments, and shares.

You can analyze how your posts perform over time, identify which content generates the most engagement, and compare platform performance.

The dashboard also allows you to switch between different platforms such as Instagram, Facebook, Twitter, and LinkedIn to view platform-specific analytics.

Additionally, you can filter analytics data using different time ranges such as the last 7 days, 30 days, 90 days, or longer periods.

Platform Tabs

At the top of the dashboard, you will find platform tabs that allow you to switch between analytics views.

Available tabs include:

• Overview : Displays a combined overview of analytics data across all connected platforms.
• Instagram : Shows performance insights for Instagram posts and content.
• Facebook : Displays analytics related to Facebook page content.
• Twitter : Shows Twitter engagement metrics and post performance.
• LinkedIn : Displays LinkedIn analytics (currently under development).

By selecting a platform tab, the dashboard updates to display metrics specific to that platform.

Date Range Filter

At the top right of the dashboard, you can select a time period to analyze data.

Available options include:

• Last 7 days
• Last 30 days
• Last 90 days
• Last 6 months
• Last year

This allows you to evaluate short-term and long-term performance trends.

Key Performance Metrics

The dashboard displays several key metrics that summarize your content performance.

Depending on the selected platform, these metrics may include:

Total Reach

Shows the total number of users who have seen your content.

This metric helps measure the overall visibility of your posts.

Engagement Rate

Displays the percentage of users who interacted with your content relative to total reach.

Engagement includes actions such as likes, comments, shares, and reactions.

Higher engagement rates usually indicate more effective content.

Total Likes

Shows the total number of likes received on your posts within the selected time period.

Total Comments

Displays the number of comments users have posted on your content.

Comments indicate deeper audience interaction.

Total Shares

Shows how many times your content was shared by users.

Shared content can significantly increase reach and visibility.

Total Impressions (Twitter)

For Twitter analytics, impressions represent how many times your tweets were displayed to users.

Total Retweets (Twitter)

Shows how many times your tweets were shared by other users.

Total Reactions (Facebook)

Displays all reactions received on Facebook posts, including likes and other reaction types.

Engagement Over Time

The Engagement Over Time section visualizes how your engagement rate changes over time.

This helps you identify patterns such as:

• Which periods generate the most engagement
• When your audience is most active
• Whether your content strategy is improving performance

This insight allows you to optimize posting schedules and content strategies.

Platform Performance

The Platform Performance section compares engagement across different social media platforms.

This feature helps you understand:

• Which platforms generate the most engagement
• Where your audience interacts the most
• Which channels need improvement

Using this data, you can focus your efforts on the platforms that deliver the best results.

Top Performing Posts

The Top Performing Posts section highlights the content that has generated the highest engagement.

Each post entry includes:

• Post preview image
• Post caption or description
• Total likes
• Total comments
• Engagement rate

This section helps you identify the type of content that resonates most with your audience.

By analyzing these posts, you can create more effective content strategies for future posts.

Content Performance

The Content Performance section displays how your posts are distributed across different content types.

For example, it may show the percentage of:

• Feed posts
• Reels
• More content types

This helps you understand which content formats you are using the most and how they contribute to overall performance.

Platform-Specific Insights

Each platform may display additional insights relevant to that platform.

Facebook Insights

Shows an overview of Facebook page performance, including:

• Reactions
• Comments
• Shares

These metrics are visualized in a chart to make performance comparisons easier.

Account Connection Warning

If a social media account is not connected, the dashboard may display a notification message.

Example:

To retrieve fresh analytics data, you must reconnect the account through the Settings section.

LinkedIn Analytics (Coming Soon)

The LinkedIn Analytics section is currently under development.

Once available, it will provide insights such as:

• Advanced performance reports
• Audience growth tracking
• Engagement analytics
• and more...

This feature will help users analyze LinkedIn content performance in future updates.