Analytics Dashboard

The Analytics Dashboard (marked Beta in the product) shows performance for your connected social accounts — reach, engagement, and top-performing posts. Use the Overview tab for a combined snapshot, then open Instagram, Facebook, or Twitter for platform detail.

Overview metrics are available on all plans. Detailed Instagram, Facebook, Twitter, and LinkedIn platform tabs unlock on Creator and Growth (and Forever Free accounts with premium access). Free plan users see an upgrade gate on those tabs — see Subscription.

To open this page, navigate to:

Navigation: Dashboard → Analytics

What You Can Do on This Page

Review Overview KPIs across connected platforms
Filter data by a preset date range (default: Last 30 days)
Open platform tabs for Instagram, Facebook, or Twitter detail (paid plans)
Scan Top Performing Posts and open a post from the list

There is no custom date-range picker and no export / CSV download on this page.

Analytics Dashboard Overview with KPIs and top posts — Analytics Dashboard — Overview

Platform Tabs

Overview — combined reach, engagement, comments, likes, and top posts across connected platforms
Instagram — platform metrics, engagement cards, top posts, and Content Performance
Facebook — platform metrics, engagement cards, top posts, and Facebook Insights
Twitter — platform metrics, engagement cards, and top posts
LinkedIn — Coming Soon on paid plans (upgrade gate on Free)

On Free plan, platform tabs show Unlock on Creator & Growth plans with an Upgrade Now CTA. In Share My Access (delegated mode), teammates see a contact-the-owner message instead of the upgrade button.

Date Range Filter

Use the selector at the top right (hidden on locked platform tabs and LinkedIn Coming Soon). Options:

Last 7 days
Last 30 days (default)
Last 90 days
Last 6 months
Last year

Overview Metrics

The Overview tab shows four summary cards:

Total Reach — how many users saw your content
Engagement Rate — interactions relative to reach
Total Comments — comments across platforms
Total Likes — likes and Facebook reactions aggregated across platforms

Overview does not show Total Shares. Shares appear on Instagram and Facebook platform tabs.

Platform Metrics

Labels differ by platform:

Instagram — Total Likes, Total Comments, Total Shares, Total Reach
Facebook — Total Reactions, Total Comments, Total Shares, Total Reach
Twitter — Total Impression, Total Likes, Total Retweet, Total Comments (replies)

Engagement Over Time & Platform Performance

On Instagram, Facebook, and Twitter tabs you see two radial cards labeled Engagement Over Time and Platform Performance. Both show an engagement percentage for the selected date range on that platform — they are not a day-by-day time series and do not compare platforms side by side.

These cards do not appear on the Overview tab.

Instagram Content Performance

On the Instagram tab only, Content Performance shows a pie chart of post formats in the selected range (for example Feed and Reels, and other media product types when present).

Facebook Insights

On the Facebook tab only, Facebook Insights charts Reactions, Comments, and Shares for an overview of page performance in the selected range.

Account Connection Warning

If a platform is disconnected, Analytics may still show the latest available data and display a warning. Example:

Your Twitter account is not connected. The system will show the most recent available data until the account is connected again.

Reconnect from Settings → Social Connections. In Share My Access mode, the message asks you to contact the account owner to reconnect or upgrade — you do not manage the owner's billing from Analytics.

Instagram may also show an insights-permission banner when the connected account needs additional Instagram insights access.

LinkedIn Analytics (Coming Soon)

On Creator and Growth, the LinkedIn tab shows a Coming Soon placeholder for advanced performance reports, audience growth tracking, and engagement analytics. Free plan users see the platform upgrade gate instead.